The digital world is constantly evolving, and our intention in Isobar is to always be at the forefront.

When we as users browse the various digital media and platforms, we leave a digital track, which from an advertiser’s point of view has great value, if used intelligently. Digital advertising moves from a demographic user focus to a behavioral specific user focus.

Isobar has invested in the latest technology of behavior specific targeting and created the platform Inside. Inside has, with a coverage of over 75% of Danish Internet users the opportunity to target the majority.

The purpose of Inside is to ensure better performance and maximize the impact of our clients' campaigns. With Inside we can target campaigns exactly against those users that display the desired online behavior complying with the message and goals of the campaign. All media purchases will be based on the technology known as pass-back, which means that each investment is only executed if the desired behavior is present. The data collected about users' web browsing behavior is anonymous.

As part of our recommendations, we will - in line with our recommendations across all other media - we offer clients the benefits that lies in the Inside when it is appropriate.

If you have questions about Inside, or learn more about this exciting new digital advertising opportunity, please contact us.